What is Influencer fraud?

Influencer fraud involves working with fake influencers and can be extremely damaging to your campaign. Having no actual influence over a real audience, these fake influencers deliver no real results. In fact, they can set your campaign back several steps by damaging your brand reputation and draining your marketing budget.

Why do brands need a tech based influencer profile?

Tech based solutions allow brands and businesses to quickly locate the right influencer for them, as well as separate fake influencers from the real ones. Brands, by looking at a profile’s earned media influencer statistics, can also better prepare their marketing budget.

How do fake influencers affect your brand?

One of the biggest impacts is on your brand financials. Fake influencers can bleed you dry while generating no significant result. A Points North Group analysis even found that one brand ended up spending $600,000 on impressions that were either not seen or seen by fake followers.

How do I know if an influencer is legit?

LOOK AT WHO IS FOLLOWING THEM AND WHOM THEY’VE COLLABED WITH – Usually if you have a few influencers you recognize on their profile that follow them, it’s enough to vet legitimacy. I also do the extra mile of looking at who has tagged them in photos and see if the quality matches with your content.